etm's future event strategy
As you begin your planning for 2022, never has there been a more important time to review your future event strategy.
Physical, digital, hybrid?
We have been living through times of fundamental evolution in our sector, which is both exciting and challenging.
One thing’s for sure, the events we plan in the future will never be the same. Some refer to this direction as hybrid, or blended, but we think it is much more than that.
We are referring to this new strategy as connected everywhere. A planned series of connected and interconnected "experiences" rather than one off events.
“The fusion between physical and digital event experiences will accelerate”
It requires event planning to be at a completely different level and to re-imagine relevant content from the ground up to embrace the opportunities that will make this new approach successful. etm run a series of planning workshops that are driven by objectives and personas in order to design in the correct event experience regardless of how the attendees choose to connect.
As your 2022 planning cycle approaches, tell us what you want to achieve, and we will come up with some great ideas to help you reach your goals.
Email i[email protected] or call Owen Hills on +44 (0)1483 810137.
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