Exhibition Stand | Mobile World Congress

Booth design and strategy planning

The world's leading mobile-related global event, with over ninety thousand attendees in Barcelona Spain.

etm have extensive experience of working at MWC.

Our exhibition service for Symantec started with a strategy and planning workshop. Defining the objectives and results Symantec were looking to achieve, and setting in motion a plan for measuring ROI. After all why would you spend valuable marketing budget on a 3rd party exhibition without knowing the results of your investment.

Experience design follows where etm created ideas using their 7 E’s methodology. (Emotion, Environment, Entice, Enter, Engage, Exit, Extend).

Tech Production only starts when the strategy is completed; stand design and build, AV, IT, Engagement Games, Interactive Technologies, and Digital Media solutions.

Last but not least etm managed all the logistical details of being at the exhibition, including staffing, ERC management, accommodation, shipping, F&B, and meetings.