Broadcom wanted to re-connect and enable their channel partners in Europe following recent acquisitions and changes in corporate strategy.
Having previously worked with the company for many years, we were approached to produce their Momentum Summit 2023 which was held at the Hilton in Barcelona.
It was a fantastic 5-day event, with several different audience types coming and going throughout the week, starting with C level guests, followed by sales, pre sales and tech sales. Incredibly we achieved a 96% attendance rate over those days with thought-provoking keynotes, exciting breakouts technical training sessions and a whole load of opportunity for networking at lunches and evening gala dinners.
The decision to hold the event was taken quite late on so we had to seriously accelerate the planning stage especially as the expected attendance numbers grew dramatically during registration due to demand.
We began by working on the strategy for the conference, before moving on to detailed planning and project management. We created the experience design incorporating customer journey planning, venue branding and decorations, large format signage, wayfinding graphics and digital signage.
Working closely with the proposed agenda were responsible for content development writing the production script for the show, rehearsals, collating all presentations, along with planning videos, stings, wipes and animations to knit the plenary show together.
All event management and logistics for the conference was managed by us including venue finding, food and beverages, furniture hire, transport, registration, badging and on-site app.
Our technical production team managed all requirements for the main plenary, breakouts and gala party including room planning, set, stage design & build, AV, filming, IT and entertainment provision.
Finally, our sponsor relations & exhibition team worked closely with all sponsors on their promised activity. Then it was back to base to do the reconciliation and complete the measurement activity.
The event was a great success and we saw fantastic feedback from attendees, client event team and executives.
All in all, quite a complete performance. Take a bow team!