ETM present a new partner pavilion concept to Citrix Ready to launch at one of worlds largest healthcare tradeshows.
The task was to help Citrix demonstrate to their Partner network that they were supporting them with increased marketing and lead generation activity. The challenge was to accomplish this without radically increasing marketing spend. An impossible task some may say!!!
But ETM came up with an answer that created a win win for everyone.
The pavillion concept allowed Partners to come together and promote their solutions under the Citrix branding. Instead of each Partner having a small booth at the back of the tradeshow hall, Partners had their own presence on a larger, high profile stand with a powerful combined pre event marketing and social campaign. An attractive stand design, meeting room facilities and engagement games ensured all enjoyed great footfall.
The Partners benifitted from a complete turnkey operation prvoiding them with the ideal platform to simply turn up and sell their solutions. ETM managed the complete presence including contracting the space from the organisers, designing and building the booth, selling and contracting with each partner, engagement game activities, complete production and full logsitics management.
- A true Partnership working between Citrix Ready and ETM has been established.
- Citrx have been able to attend a greater number of tradeshows at lower cost thanks to the contributions from Partners.
- In turn Partners have been able to attend major tradeshows with a mucxh bigger profile and have found their costs have drastically reduced.
- Following two years of success, Citrix Ready are preparing to exhibit at HiMSS in 2018 and are looking to rollout the same concept to other tradeshows during the year.