Content is the driver

Recently one of our clients wanted to highlight the incredible service they had been providing to the Williams Racing Formula 1 team. etm productions were commissioned and came up with a unique, fresh approach producing a mini documentary, filmed at the Williams Experience Centre in Grove, Oxfordshire. We created the concept, wrote the script, filmed on site and completed all post production.

This was then used at a conference we produced, as one of the main story features which was played to the audience followed by a live face to face interview between the client and a senior executive from Williams F1 team.

In this media rich world, expectations for interesting and engaging content is a given. In live events, keeping audiences engaged is easy to do during networking and social events, but during main business sessions it is not so easy.

Getting a real return on your event investment usually involves your audience learning something! Our aim is to create content that is interesting and engaging so that your audience tune in to your message. And that requires a variety of light and shade moments throughout the event, mixing  serious content with humour, theatre and production techniques as appropriate. 

Good content works on stage because of three things; great writing, talent and chemistry. Our writers turn content into an engaging story, ensuring your key messaging is woven into each and every presentation and activity.

Our Content service includes:

• Content Workshop
• Theme and agenda creation
• Writing Scripts
• Presentation Design & Visualisation
• Speaker Coaching
• Production Ideas, Props and Techniques

If you’re looking to drive your content forward, we’d be delighted to chat.