Getting the right number of attendees to an event experience, at the right time and in the right mindset is easy to say but not always easy to achieve.
etm's service begins by building a number of audience profiles or personas of the audience types we want to attend. Who are they, what do they look like, their demographics, interests, desires and characteristics. Why should they attend - what's in it for them and what's the relevance of the brand. Lastly what are the most effective communication tactics to reach each of these individual groups.
Sometimes the target audiences are known to our clients. Other times we have to go and find them. etm has a specialist service that supports clients with the targeting of attendees to an event experience. All our marketing activity is carried out under GDPR regulations with in-depth and detailed research taking place to generate contacts.
Achieving stand out communications that cut through the noise is vital. The more we can personalise, the better the results. We therefore plan targeted and relevant campaigns for each audience type, after all, the tactics we use for attracting Millenials will clearly be different to Silver Surfers.
In all our campaigns we plan in ideas to fill the dreaded "communication void" - that dark time between invitation acceptance and the physical show. Experience has shown that with regular relevant communications, it is possible to fill that void, tune attendees into the content messaging, and reduce no-shows.
Decisions on the correct comms "tools" to use are tailored to the specific requirement and budget. Our success comes because our activity is focused and dedicated on the event itself enabling us to hit all deadlines required.
Our services include:
- Social Campaigns
- Email Marketing
- Event Info Sites
- Media Advertising
- Referral Marketing
- Direct and Digital Media