Interactive & Engaging Business Events

Exhibiting at trade shows is a key sales and marketing activity. Our service for exhibiting is quite outstanding and we take a unique approach to achieve success.

We start with a workshop to agree goals and objectives for your exhibition activity, after all we won’t be able to demonstrate ROI if we have not agreed measurement criteria. Next we consider content. What are the key messages you want to communicate and amplify.

Persona planning follows. Who are your key targets and where are the opportunities. Personas are ranked in terms of priority. We then create a journey plan for each targeted persona type to consider how we will “engage” during the course of the exhibition activity.

Only at this point do we start thinking about designing the booth stand and experience. Of course we realise that some dive straight in to preparing a great looking stand, but our belief is that creativity should be in context not guesswork. No point having a fantastic booth if it doesn’t facilitate your KPI’s.

Driving attendees comes next with a plan for audience acquisition and footfall generation.

Attention to detail over the hundred and one logistical arrangements to implement in order to be show ready is vital.

Finally our measurement service, provides you with hard data results which quantify your return, benchmarks your activity and justifies your spend.  

As mentioned, quite a unique exhibition service for those looking for a different approach. Here’s the summary of our exhibition production service in full:

Planning

• Research & Discovery
• Workshops
• Portfolio planning
• ROI measurement
• Analysis and reporting

Creative and comms

• Creative design
• Visualisation and space planning
• Customer engagement ideas
• Pre, during and post event comms
• Social campaigns

Production

• Exhibition stand design and build
• AV & IT 
• Interactive technologies
• Signage and graphics
• Digital presentations
• Audience engagement and gamification

Management and logistics

• Project and logistics management
• ERC (exhibitor resource centre) tasks and deliverables
• Meetings management
• Lead Management
• Evening activities and receptions
• Centralised asset storage, inventory management and shipping