Events: The BIG Question

Posted in Events

When it comes to planning for events in the year ahead, it's essential that you have a strategy for how you want to host them. We can assist you with designing your event and deciding between doing a live or virtual version.

January provides a great opportunity to review event strategy for the year ahead. Given the current circumstances there are a lot of key questions such as:

  • Were last year’s event goals achieved?
  • What should be done differently in 2021?
  • How to achieve cut through with messaging?
  • How can a reduced budget achieve more?

But maybe the big question on everyone’s lips is ‘Should we plan for Virtual, Hybrid or Live?’

There are many considerations as you start formulating these plans, but the good news is that etm productions is here to help. Our Strategy and Planning support will help guide you through the maze of the moment. Whilst difficult to predict the year ahead, it’s pretty clear that virtual conferencs will still be the norm for the first half, with a hope of moving to hybrid activities later. Live events will continue to be a challenge and only the very optimistic will be betting budget on a full return right now.  

Webinar fatigue has hit big time. In order to achieve cut through, think about producing virtual and hybrid events that are a little bit different, engaging and entertaining. Here at etm we are focussed on writing scripts that will appeal, and producing content that resonates with both the audience and brand.  

Equally important is the virtual platform that you select. We can offer a choice of solutions based on requirements and budget. If you already have a chosen platform, that’s also fine by us. We have invested heavily in training our team in order to provide an experienced resource that can support you to get the most from your investment and achieve more for your budget.

We believe professional event production makes a huge difference to the end result. Our producers and technicians provide a cost-effective service, ready to produce shows that work precisely within the opportunities and considerations of this new media.

Regardless of the decisions you make, tell us what you want to achieve for the year ahead, and we’ll come up with some great ideas to help reach your goals.

etm productions is a team of directors, creatives, writers, producers and managers. As a virtual events production company we are ready to help with live, hybrid and virtual events.

Choose from our range of services:

  • Planning & Project Management
  • Directing and Producing
  • Content Creation
  • Creative and Experience Design
  • Technical Production (Film & Video)
  • Virtual Event Platform
  • Registration, Invitations & Comms
  • Event Analytics


Please contact us to chat through what you are looking to achieve.
We'll happily come back with some great ideas of how to help you achieve your goals.

  [email protected]
  +44 (0)1483 810 137

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