Opticon Tour
We're taking a look back at one of our most successful events of 2022
Optimizely reached out to us as they needed help planning and executing a two-week European Tour off the back of their global event.
After loads of research, cost exercises, negotiations and site visits, we landed on two distinctive venues similar in style, yet located in different cities – London and Stockholm!
As a brand, Optimizely are known for their vibrancy, boldness and creativity. The expectations of their events are no different. It was our role to ensure the Tour lived up to this reputation.
The event hit one of the highest attendance rates we’ve ever seen for a free event in our agency lifetime – it truly was a phenomenal success all round!!
